Saturday’s William Hill Premiership match against Motherwell is about more than just what happens on the pitch.
It’s Fan Ownership Day - a celebration of how far we’ve come since becoming majority fan-owned in 2021, and a powerful reminder of what we can achieve together in the future.
Thanks to the incredible backing of supporters through SMiSA, St Mirren is proudly majority-owned by its fans, and this weekend is all about celebrating that shared success and inspiring more Buddies to Be in that Number.
St Mirren Chief Operating Officer Keith Lasley said: "We're excited to be celebrating fan ownership at this weekend's match against Motherwell. With both clubs being majority fan-owned, Saturday is the perfect opportunity for us to recognise the benefits of fan ownership and acknowledge the significant contributions SMiSA have made and continue to make to the growth of our club."
Celebrating Fan Ownership
Fan Ownership Day shines a spotlight on the role supporters play in shaping the future of our club. Through SMiSA’s Build the Buds campaign, over 90% of all SMiSA member subscriptions are invested directly into St Mirren FC and associated organisations - helping strengthen the club on and off the park.
And this Saturday, you’ll see fan ownership brought to life across the entire matchday experience.
What’s Happening on the Day?
Mascots Leading the Way
Fan ownership starts with the next generation…
- 11 Junior Buds will proudly lead St Mirren out onto the pitch.
- Joining them will be 11 Junior Steel members from Well Society, representing another fan-owned club.
A brilliant moment that celebrates supporter power across Scottish football.
SMiSA – Your Matchday Sponsors
SMiSA are proud matchday sponsors for this fixture.
This sponsorship is made possible entirely through member contributions - and the funds go straight back into growing your football club.
Hospitality Experience
A table in hospitality has been reserved for SMiSA members. Winners have been selected via a draw which was open to all Standard and Plus members.
Meet SMiSA Around the Ground
Supporters can meet the SMiSA team before kick-off:
- Visit the SMiSA gazebo outside the Main Stand (weather permitting)
- Ask questions about membership
- Sign up on the day
- Collect your SMiSA pin badge if you haven’t already
You’ll also spot SMiSA board members around the turnstiles - always happy to chat about how you can help Build the Buds.
Half-Time Challenge
At the break, enjoy a special:
⚽ St Mirren v Motherwell ‘Spot the Ball’ Face-Off
Three Junior Buds will take on three Junior Steel members in a fun fan-ownership showdown.
New Member Prize Draw
Thinking about joining? This is the perfect time.
Anyone who signs up as a Standard or Plus SMiSA member between 9:00am Friday 20th February and Half-time on Saturday (20:15pm) will be entered into a prize draw to win:
An SMFC ¼ zip training top signed by the 2025 League Cup-winning matchday squad
The winner will be announced at half-time!
Special Matchday Programme
Make sure to pick up a programme featuring:
- A bespoke Fan Ownership Day cover
- A special Message to Every Buddie
- A chance to ‘Meet Your Mascots’
Be In That Number
Fan ownership is what makes St Mirren different from others.
It’s what gives supporters a real voice.
It’s what allows us, supporters, to invest in our club’s future.
And it’s what helps us Build the Buds.
If you’re not yet a member, now is the time to step forward and help shape what comes next.
👉 Join today at: www.smisa.net/signup
Be in that Number.